Most marketers will tell you that the majority of their web traffic is generated as a result of video or moving pictures. With 80% of users watching video over written content, there has never been a better time to shape your digital marketing strategy to include 2D and 3D animation and motion graphics for online and social media activity.
But which animation style should you choose for your online video content?
There are several things to consider from a production and creative point of view.
From a production perspective, there is no denying that 2D is cheaper than 3D and this is mainly due to the fact that 2D is generally quicker to produce. Software such as Toon Boom and After Effects means that 2D animation is becoming faster and more accessible for all businesses to access and make use of as part of their marketing activities.
3D is more complex, the production process is lengthier and much more involved, plus it needs a variety of software and platforms.
From a creative perspective - it really does come down to what content you need to deliver, who your audience is and what outcome you want once the audience has viewed your video.
For example - are you wanting to tell a story (an explainer video, a business introduction video, educational videos, or short social media GIFs to attract attention), or are you wanting to create something that is more visually epic (a sales pitch, an exploded view of a new car, a manufacturing process, an architectural fly through).