Telephone +44(0)1252 734616
Drum Studios Ltd
The Oast House
5 Mead Lane, Farnham
Surrey GU9 7DY
One of the challenges we face when designing a website is how to make the information we display not only understandable but easy to grasp. With the decreasing tolerance of the average online user, we need to use all the tricks of the trade to make the content engaging and as easy to grasp.
During the design phase, we can make it easier for the user by reducing how much energy it will take to process the different sections of content. Below is a general rule of thumb to help you make it easier for your users.
Asking the user to press a button or scroll uses less mental resources than asking the user to look at something or find something on a page.
Asking the user to look at something on a page i.e. images, graphics, icon and small chunks of copy uses less mental resources than asking the user to read and understand text or make decisions.
Reading and comprehending text on a webpage uses far more energy than the previous two levels. Further metal resources are needed when you ask the user to make a decision or remember information.