How would you define success? Do you think you’ve found it yet?
Success to me is being recognised for what you do and the quality with which you do it. So I’d say we are successful but there’s always the opportunity to show a greater audience just what you can do.
What tips would you give to somebody who is looking to get started in digital media?
No matter what background, education or qualifications you have, you can’t and won’t know everything. Be prepared to learn every day, make mistakes along the way, have fun, get stressed, meet great people and create plenty of awesomeness.
How did you get into digital? Was there a defining moment, and if so, how did it shape your company?
My first ‘digital job’ was after I quit my job as an electric gate engineer due to a back injury. I studied animation and film at university so I knew what I wanted to get in to. I taught myself more skillsets and started out as a freelance animator and editor. Since that point I’ve tried to constantly teach myself new skills and disciplines.
Describe a typical day in your childhood.
Carefree. I had a lot of freedom when I was a kid.
Do you remember your first day at school?
Primary school? Unfortunately yes I do.
Did you have pets?
Yes, dogs, cats, fish, hamsters, rabbits, chickens. I also once had a box full of woodlice.
As a child, what did you want to be when you grew up?
Astronaut, Racing Driver, Footballer, Rugby Player, Train Driver, Jockey, Surfer and, after my first trip to The Gambia at the age of 4, I decided I wanted to be black. True story.
Were you popular as a teenager?
If 3-4 people counts as popular then yes I was!
If you could be or do anything else – what?
If you could change one thing in your past, what might that be?
My sense of style, or lack of.
What are you most proud of?
My family, that’s a no-brainer. Second to that is Drum for sure.
How would you most like to be remembered?
By my name.
What’s the one thing about you few people know?
I’m almost 5’ 6” not 5’ 4” like most people believe. I’m also a ninja.
What do you dislike most about yourself?
‘Short’ jeans are still too long :(
Do you talk about religion or politics?
It tends to be safer for me to talk about neither.
If they made a movie of your life story… would it sell?
I’d buy it. So would my Mum… Probably. It would have an awesome soundtrack though.
Would you want your children to be like you when they grow up?
You’ll have to ask my wife. I’d say yes but she’d say no.
When did you find out that life is not fair?
You always know life isn’t fair but you have to remember that there’s always someone that’s worse off than you.
Do you believe in life after death? Good and evil? God?
Life after death? I have no way of knowing until I’m gone right?
If you didn’t work in the marketing world, what would you be doing?
I would either be an Astronaut, Racing Driver, Footballer, Rugby Player, Train Driver, Jockey or Surfer.
What’s one thing you have to keep stocked in your fridge?
How do you remain ‘creative’?
Define ‘creative’? I dislike the word ‘creative’ and whether or not a person is or isn’t perceived as being so. Everyone can come up with ideas, create stories, take photos, make things, build things, it’s just that some can do it more effectively than others. Creativity is only limited by your imagination and everyone has one of those.
How do you maintain a work/life balance?
I don’t! I tend to bounce around from one to the other!
What is the most important lesson you’ve learned in your career to date?
Microsoft Office absolutely 100% sucks!
What keeps you up at night?