So how can you utilise video effectively into your current or planned marketing campaigns?

Although video marketing has been around for decades, nowadays with social media changes and improved streaming channels, video should be one of the primary focuses within your marketing strategy for 2017.

According to Insivia one third of all online activity is spent watching video, with the average user exposed to 32.3 videos per month.

Video content

An eMarketing campaign with video content can increase both the click through and open rates so we predict people will start receiving even more emails with video content, as video content is much easier to digest than written form. Video can easily build excitement, explain your product or solution and motivate your customers.

Are you using video within your social media marketing? Snapchat and Instagram is growing exponentially in terms of popularity and video offers an alternative, much more compelling form to blogging to traditional formats so embrace Facebook live and provide customers a 'behind the scenes' look at your company.

Landing page videos are becoming more popular and have now proven themselves to increase conversion rates and aid in any SEO strategy. We predict more brands to adopt this form of advertising throughout 2017, and rather than using it to stand out from their competition, will use it because consumer expects to see it.

An essential element

360 video was predicted to see the greatest increase in 2016 by some industry experts and although it has been used extremely effectively by some brands, we believe 2017 will be the year in which we see more use of this technology.

Because more and more videos are being produced every year and more channels available to distribute the medium, it's inevitable that consumers will consume a greater number of videos in 2017 than that of 2016 so with the medium growing so rapidly, now is the time to make video marketing not a 'nice to have' but an 'essential element' to your strategy.

So whether you are considering motion graphics, explainer video, 3D animation or filming, Drum can help you achieve your goals. Contact us for more information.