The brief

Drum were commissioned by Astell Scientific Ltd to design and build two new websites for their global market, split by a US site and a UK site. The rebuild was in response to a rebrand of the company and an increasing growth in the marketplace of autoclaves. A UX workshop kicked off the project in September with the UK website launching in December, the US site is scheduled to launch early this year.

The solution

Drum worked closely with the marketing department at Astell Scientific Ltd to define user personas of the customer archetypes which helped lead the user experience planning of the site, ensuring a heavy emphasis on the brands historical leadership in the sterilization industry. This flowed into a detailed wireframing ahead of design stage.

Features

The site features several support based tools which help guide the customer into choosing the right product and accessing media, literature and support around the products.

Technology

The site was built using Laravel which gives extensive and comprehensive tools for the clients to be able to build and amend pages within the CMS, giving freedom to grow content.


Client's Reaction

"Kaye and the team at Drum Studios produced a great website for us. The main reason Kaye secured our business was she took the time to listen and ask pertinent questions which helped guide us in the right direction. Her collaborative, friendly approach and can-do attitude, mated to extensive experience and management skills make it a pleasure to work with both Kaye and Drum."

Russell Brewis | Marketing Manager

View live site

Wireframes & UX

US Website

Once the main global site was developed, we were asked to create a website specifically for the US audience. Utilising the same framework, we applied a new CSS colour scheme and amended metric units and localisation for the American market and then used hreflang tags for local Google search. An Geo detector plugin was used to direct users to the correct website based on their Geo location.