The brief

Wolters Kluwer commissioned Drum to launch a new marketing campaign for one of their products - CCH Central. We created an online guided tour to show visitors the benefit of using their product with advertising banners to be used across multiple sites to drive traffic. As part of the microsite launch, they needed an explainer video to demonstrate the benefits of CCH Central and encourage uptake to their online demo.

The solution

We proposed a infographic style animation that tied into their brand guidelines with an accompanying voiceover and composed music. A simple clean background allowed us to enhance the main focus on the screen by using their suite of brand colours, tying the whole experience from start to end together for the consumer.

Features

Voiceover and custom composed soundtrack. Character designs and infographics that we developed for use across other marketing channels including their website and banner ads.

Technology

Animated in After Effects and edited in Premiere CC.

Storyboard