The brief

Drum were approached by the HCPC (The Health and Care Professions Council) to create a 'Who we are' style of explainer animation that speaks to their service users / patients about the services the HCPC provide and how they protect the public.

The HCPC regulates a wide variety of Health and Care Professions, from Paramedics to Speech and Language Therapists. They do this by setting standards, ensure continued development and education takes place, plus they maintain a register of professionals (also known as registrants) that the public can access for information. The HCPC will take action if their standards are not met.

The solution

Early on in the process, Drum collaborated with the HCPC to create a script suitable for animation, establishing the key pieces of information and the tone of voice required. We communicated our ideas for the look and feel of the piece using moodboards and concept art. It was very important to the HCPC to use characters within the animation to make the organisation feel slightly less formal, yet retain a tone of seriousness about their work. Again, we concepted the characters and on approval created and rigged the character assets. We made the piece engaging, not just with characters, but with additional background detail, dynamic transitions and camera moves. We recorded a voiceover and used a music bed to finish the piece.

Features

Character animation, 2D motion graphics. voiceover and music bed

Technology

Adobe After Effects

Client's Reaction

"We needed an animated video that outlines who we are as an organisation, what we do and how we work. This needed to be informative, whilst also taking into account our key audiences. DRUM were enthusiastic and engaged from the first point of contact, right up until they delivered the final piece. They explored and visualised our ideas via mood boards and assisted us in refining the script. It was great to work with a supplier who were organised and had a clear schedule, with key milestones listed, right from the outset. DRUM excelled in understanding and respecting our visual identity and house-style when creating the piece. They were also very flexible when some of our deadlines were moved from their original date. I would happily recommend DRUM as not only did they deliver on the requirements, they also created a piece that has visual flair and style. The piece has already garnered positive reception at the HCPC and we are looking forward to sharing it with our key audiences in the coming months."

Steven Nicol | Digital Officer at the Health and Care Professions Council

Storyboard

Character design

Character style