Insight Legal approached Drum late 2019 for a company rebrand including new website development, PPC strategy and animation for Insight Legal to improve their customer base.
Drum worked closely with the client undergoing a full brand review, design and development to launch a brand new website in February. The new website features custom icons and copy to reflect a trustworthy, approachable and professional feel. With a custom October CMS built on a PHP Laravel framework, we have given the client full control over updating content throughout the site through simple CMS training sessions.
Working with the clients main goals of increasing monthly inbound leads and opportunities through organic website traffic, we have optimised all contact form flows throughout the site, worked up a new pricing calculator to give potential clients more bespoke information and integrated the clients existing Zoho API for a Live chat function and for form submissions.
Drum continue to work with the client to support, analyse and improve Insight Legal's goals through various marketing solutions.