Exhibition loop

The brief

'Mode of Action' pharmaceutical video to demonstrate the efficacy of the drug.

The solution

Created mainly as a 3D animation with graphics and text overlays this 'Mode of Action' pharmaceutical video quickly and effectively demonstrates the effects of a medical condition and the efficacy of new drug from GSK designed to target it.

Features

3D medically accurate models, with a composed music track and voice over. Subtitles were used for a non audio version and to allow for translation.

Technology

Created using a combination of Softimage and After Effects.

Children's Animation

The brief

Appealing to children under the ages of seven is a difficult task. Our brief was just that, to create a patient instruction video aimed at the young child.

The solution

We brought to life their current off line literature by creating an animation with a cartoon voice over.

Features

3D medically accurate models of the pen, with a composed music track for a compelling title sequence.

Technology

Created using a combination of Softimage and After Effects.

Pharmaceutical

The brief

Commissioned by PAN advertising, we were asked to create an exhibition loop to be used at a Pharmaceutical event.

The solution

The creative was provided by an Art Director; A watercolour continuous canvas. We then took this idea and created a simple, stylish animation in After Effects that worked as a stand alone video without music and voice over.

Technology

Animated in After Effects, encode in Compressor.