The brief

The brief was to design and develop a new website for Tectrade; a data protection and recovery specialist who's brand proposition had changed over the years and they needed a website to reflect this. We were required to design and develop both a UK and US website for Tectrade with a content management system that allows Tectrade to update content from within the approved framework, plus to be search engine optimised so that it can be indexed and ranked accordingly.

The solution

Tectrade have been operational for over 25 years and have some great case studies, yet the website itself was very sparse in both content and historical substance. With such a vast service offering, a very thorough UX process was required to ensure that both prospective and existing customers could find the content easily. Utilising the Tectrade brand colours, we recommended creating approachable, friendly graphics that animate in a simple way to encourage the users to continue to scroll and navigate through the site. This graphical and animated approach to the site entailed us creating over 200 custom icons to guide the viewer through the site.

Technology

The site was built with a multi site Laravel CMS with Pardot, Bamboo HR and Social Media API integration.

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Wireframes

Personas