Brand Identity and Strategy

Brand Identity and Strategy

To create a brand identity and strategy for the Tennis Integrity Unit's new Education arm - TIU Education.

Brand guidelines

The solution

The Tennis Integrity Unit has been a long-standing client of ours. Recently they have created an Education part of the organisation, to separate the enforcement aspect of their work from the education element.

We were asked to create a brand for the new TIU Education which could work alongside the existing TIU branding yet present a slightly more informal personality and representation.

We used on-site collaborative creative sessions with the client to discuss the direction they wished to take, plus the audiences they needed to communicate with. We presented ideas from initial sketches to worked-up treatments, constantly referring back to the TIU master branding to ensure they complimented

We created a brand that could be further developed to include a variety of other mediums for example animation, which was not part of the initial brand brief.

Logo Ident


PDF brand book was created detailing the brand, strapline, typography, colour palettes, logo, brandmark, brand use and misuse and photography style.

Brand Icons

Character Design