Camerich are a high end international furniture company with showrooms across London. Camerich became a client of Drum in 2012 in need of a brand and marketing strategy that was sleek and modern to reﬂect their designer furniture, interior design and rental service.
The timeless mono logo has subsequently been rolled out to other sub brand divisions of the business including Inch, bespoke wardrobe ﬁtting and Lazzoni, their turkish contemporary furniture.
After the initial discovery and rebrand phase, we developed a brand new website for them to showcase their extensive range of modern designer furniture on-message and on-brand. We rolled out this brand across showroom signage, leather bound brochures and company daily collateral to ensure that customers had a full brand cohesion on launch.
We were then commissioned, and still continue to create, broadsheet print advertising, TV advertising, large format print and experiential marketing with email marketing, social media marketing, print collateral, PPC campaigns and SEO to bolster their online advertising.