DEphoto required an updated brand identity to modernise the font and make it seem more approachable to customers. DEphoto has several different divisions within the company, so we developed the main umbrella logo and iterations for the sub-brands so that the brand focus could be targeted appropriately.
We helped our client define their brand values and core customers, which we then used to develop a brand language.
The current logo was very recognisable, therefore we developed the existing core logo to reflect the recognisable elements of the DEphoto logo, but with a more modern design and updated strapline.
The company had one main brand and 3 service offerings under this, so we created 3 umbrella brands alongside the main brand to reflect the colour palette and strapline aimed at the target audience. Once the logo was selected, we designed brand guidelines including logo positioning, fonts, colour ways and photography that should be used in all marketing collateral.