The brief

Large format printer retailer, printMAX, asked us to update their existing site with an eCommerce component.

The solution

Evaluating our previous website design with a view to adding eCommerce for the printer consumables led to a re-appraisal of the entire site. printMAX opted for a complete redesign with eCommerce and a custom CMS for all products and pages.

Features

To give maximum impact to the promotions that run on the homepage, printMAX is a full screen background image website design. Developed in PHP with a bespoke Content Management System and admin management console, the site includes a SagePay eCommerce solution for printer consumables. Exploding menus allow ‘one click’ product selection and the site features pricing tailored to individual account members once logged in.


Marketing

As well as developing a new website, we take help printMAX with their monthly marketing strategy, whether that be eMarketing, MailChimp design and build with supporting social media graphics or exhibition stand and print collateral design. 

Technology

Built using HTML5, CSS, Javascript/jQuery in PHP with a MySQL database.

Results

  • Average page views increased by over 25%.
  • Optimised site by reducing page load time from 6.92 seconds to 4.15.

Client's reaction

"We have been using Drum as our marketing company for over five years now and they consistently deliver a great product, on time and on budget. They take time to understand my business and I feel that they are great addition to the team and have aided in our increased turnover in the last few years. I would not hesitate in recommending Drum to anyone wishing to increase their company exposure." Michael Bolton | Managing Director printMAX | Selborne, Hampshire

Exhibition stands

Eshot