Why video is a must have

Marketing directors are seeing some traditional marketing methods fizzle out and are looking at new avenues. We explain why video marketing in 2021 is a must have...

Why video is a must have

Everyone knows we have a matter of seconds to attract consumers' attention. This is where video really excels. Video captures attention 5x longer than pictures. Great news of course, but that means your important take away message needs to be in the first few seconds of a video to encourage further viewing. Make that intro count from both a visual and messaging perspective.

Videos boost conversion

90% of users watch a video of the product or service before purchasing. So a video prominent on your website will improve the path to purchase and see your bottom line increase.

Attract new customers

Using social media targeting effectively can get your brand’s video in front of new customers. Keep these short, informative and attention-grabbing to stop people scrolling.

Build trust

Marketing is all about building trust. Video can evoke emotion much easier than the written word. Videos can have a more conversational and less salesy tone. Make it engaging and show customers you can be trusted.

Google loves your video

Videos encourage a longer time spent on pages, an SEO bonus. More importantly, as YouTube is owned by the giant, if your video is well optimized, you'll see your rankings improve.

Explain a complex message

Video explains a complex message better than any written word can. Avoid the format of people talking to the camera to explain, be imaginative. Animation can be used to bring any product or service to life.

Encourage sharing

Sharing has never been easier, thanks to social media. Make content that encourages people to share, and get your message out to more people. If your video is fun, compelling, engaging, and different, people will share, putting your brand out to as many people as possible.

If you'd like further advice on how to create a compelling video marketing strategy, please do get in touch.